Emotion by Carly Rae Jepson (Album Review)
There have been less successes than failures from X Factor, Pop Idol and shows that ilk. Names such as One Direction, JLS and Leona Lewis stand out as those that made it big (despite the latter selling her latest album via Grindr). However there have been more flops. Think Ray Quinn, Steve Brookstein and Matt Cardle. Lets not even get in to Michelle McManus or any of The Voice contestants.
But we do all love a bit of Canadian Idol right? Oh yeah, most of us have never seen it. But at one point, their 2009 finalist, Carly Rae Jepson, was one of the most recognisable names in pop music. She is one of Simon Cowell’s rare massive successes.
Cowell’s knack has been finding tracks with great pop hooks and catapulting acts to the top of the charts, think Mr Blobby, Bob The Builder and any X Factor winner. Whether they stay there or not, Cowell has often been accused of not caring about. Sadly Carly Rae Jepson seems to have fallen in to that category, albeit on a much grander scale.
In 2012, Call Me Maybe was a huge hit, across the entire globe and to date has sold over 15m units, making it one of the most successful tracks of all time. Carly Rae Jepson was on every award show, on every red carpet and was the talk of the industry for a fleeting moment. The accompanying album failed to blow up, with the management company expecting the hype of the single to do all the promo work rather than promoting it themselves.
Carly Rae Jepson is under the watchful eye of Scooter Braun the manager she shares with Justin Bieber and they are ready to get serious. They have thrown everything including the kitchen sink at this follow-up album, blood, sweat tears and plenty of Emotion, hence its title.
It is rumoured that over 200 tracks have been produced over the three year gap from major producers and talented individuals such Peter Svensson from The Cardigans and Londoner Dev Hynes.
The collection of tracks does emirate an eclectic mix of styles and potentially genre jumps with tracks such as the Hynes produced All That providing a Prince-esque bit of sultry punk while the Vampire Weekend influence is clear on Warm Blood. The major link is the advanced synth work by Ariel Rechtshaid and some very technical drum programmes to link the whole body together.
So in terms of production, it shows the hard work has paid off and their is a great foundation for an amazing album. Sadly, if feels a little wasted on Jepson herself. Since the date of her original huge success, female vocalists have moved on. Her voice feels a little lacking and you keep feeling that she will explode in to some passion to match the very good production. Sadly it feels like the great production should have been saved for a stronger artist as it overpowers Jepson.
There is nothing awful about Jepson, you just feel against the likes of a Rihanna or a Taylor Swift, she just doesn’t really add anything new. Its a real shame, because the production is good, but the album is likely to go the same way as her debut, the bargain bin. Lets hope it doesn’t consign Carly Rae Jepson with the title “one hit wonder”.