Review of Pretty Girls by Britney Spears and Iggy Azalea
Iggy Azalea is the current queen of collaborations, but this one came as a bit of a surprise. Britney is working hard to make this comeback as successful as possible, but this seems a step too far for Iggy as she appears to be slowly losing credibility as a female rapper.
Pretty Girls is a fun, radio friendly pop song that suits Britney Spears to a tee. This is actually one of Britney’s better tracks as it has a decent pop hook and utilises some of the distinctive chart urban sounds that have accompanied Iggy Azalea‘s music. The video is also quite fun, utilising the complete US bubble gum feel.
There are some strange cuts in the whole story though, including when an alien Iggy fixed Britney’s 1980s phone and transforms it in to a up to the minute Samsung. I just wonder how much Samsung paid for that placement. Pretty sure you have to state product placement in videos (one for the trademark lawyers).
Overall, as I mentioned above its harmless pop music, that sees Britney come out OK. Iggy’s involvement is limited beyond a few lines and a poor US accent. This does her know favours as a performer and you have to question who her advisors are. Its an undoubted commercial decision, so good luck to them. Its pretty much bang on to work, this review is a week after it went on to YouTube and the video for Pretty Girls has already amassed over 21m views. Not bad.
Why not add to that number and view the video here, let us know what you think.