Tidal Waves Off

Tidal Slumps After Fan Fare

Tidal was launched on 31 March, to the backdrop of music glitterati.  Jay Z‘s music streaming site was launched to the public with the help of wife Beyonce, Kanye West and Madonna amongst many others. So the whole thing couldn’t fail to succeed.  This was later supported by some of the artists providing Tidal with exclusive material.  Oh and then the likes of Jay Z made his music exclusively available to the service.

Tidal Launch Event

Tidal Launch Event

In a little less than a month, the service has dropped out of the Top 700 most downloaded apps in the US.  In stark contrast the services Tidal was meant to take-on Spotify and Pandora are both in the Top 4.  This is the first time two music apps have occupied the Top 4 spots.

Whilst the ideology of Tidal (making streaming fairer for musicians) is a good one, it offers little extra for the consumer.  Also, the fact that Jay Z is at the helm, doesn’t really make the model feel at all altruistic, in fact it just bleeds of Jay Z wanting to rival Dr Dre as rapper turned billionaire mogul.

My view is not unique and not the first.  Lily Allen took to Twitter to tell her followers that Jay Z‘s move would just drive music fans back to pirate sites, damaging the art even more and damaging the artists pockets even further.  Mumford and Sons were far from complimentary and Ben Gibbard frontman for Death Cab Cutie summed it up perfectly

“I think they totally blew it by bringing out a bunch of millionaires and billionaires and propping them up onstage and then having them all complain about not being paid.”

Frankly, the music world wasn’t missing another streaming site, let alone one created by music moguls and self-indulgent egos.  None of us need to feel we are lining their pockets even further.  If they really wanted to protect the music, why not donate all profits from their huge revenues to generate the same potential for up and coming acts.  The huge stars, such as Jay Z, can keep the money from their sell-out tours.  After all, they are the sell outs.

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