Drake – If You’re Reading This It’s Too Late
With the success of Nothing Was The Same and Take Care, Drake is undoubtedly at the forefront of his music career. Internationally renowned, you won’t find many people who would say they haven’t heard or at least enjoyed a single from the Canadian born rapper.
There is a minority of artists within the RnB/Hip Hop industry that Drake hasn’t collaborated with, so what was Aubrey Drake Graham (real name) to do next?
In an unexpected turn of events, he only went and pulled a Beyoncé on us! Drake dropped his mixtape/album without prior announcement through a link on his personal twitter account. Surely no one can pull off a stunt like this, with the exception of Queen B herself, right? Wrong – after three days of sales If You’re Reading This It’s Too Late topped the Billboard 200 charts.
So, after all the initial hype I was desperate to find out what all the fuss was about. As a Drake fan I expected big things – songs too love and play repeatedly for the next few weeks (until eventually receiving the air time deserved), or tracks that make it onto my ‘Sunday’ playlist – dedicated time to enjoy good music.
This time around was no different, Drake was consistent in delivering great tracks with melodies that complemented the lyrical master class given. You hear it from the man himself (in the self-titled track Legend) “I’m too good with these words, If I die all I know is I’m a mothafuckin’ legend”.
Critics may highlight Drake’s fierce complaining and overall grumpiness portrayed on If you’re reading this it’s too late, but that’s the beauty of it. Gone are the days where it’s all about the bitches and the drinks (a tragically titled collaboration between Trey Songz and T.I.)
Highlights include Used To, featuring fellow YMCMB member Lil Wayne and Now & Forever, which allows for a small display of vocal ability alongside the usual rapping. Not one for over killing auto tune, I can confirm having seen Drake perform live (at the Manchester Arena) he can indeed hold a note or two.
Overall, I congratulate Drake on another successful album and in becoming one step closer to achieving an all-time great stature. He may not currently have the title fellow rapper Jay Z upholds, however I am a firm believer that there is only better things to come.
My recommendation, allow yourself time and you will enjoy. If not, await the arrival of Views From The 6.
Review by Claudia Ledger