Review of Burn by Ellie Goulding
Taken from Halcyon Days, a re-issue of previous album Halcyon featuring seven new tracks, Ellie Goulding’s latest offering, Burn, provides a piece of pop that’s catchy if it’s anything. The Cascada-esque opening beats nod to where the song is headed with the heavily dance inspired sentiment setting the tone for what’s to come. Its clumsy first line “We, we don’t have to worry bout nothing / Cause we got the fire, and we’re burning one hell of a something” is soon forgotten when Goulding’s trademark, textured vocals start to flow.
Production comes courtesy of Greg Kurstin, the American behind a string of hits for the likes of Kelly Clarkson and Britney Spears. That certain flavour of LA pop comes through on the track with it’s tight, polished composition as well as the slight digitizing of Goulding’s chorus vocals. It all adds something to the sunfuelled lyrics and imagery that fully captures the feeling of those August evenings that seem to stretch on and on.
To build some hype for her new release, the 26-year-old British singer-songwriter embraced the emerging social media site, Vine. Goulding asked her fans to create Vines (short, 6-second-long video clips) with the best ones put together in a video to accompany Burn, before the release of the official video.
The ‘real’ video sees Goulding and a huge following of equally trendy people gather at an airfield to celebrate something. What they’re celebrating is never really apparent, but it doesn’t matter, it’s fun they’re having so who are we to judge.
Burn does lack the personality and feeling of her previous hits, but that shouldn’t take anything away from the fact that it’s a great pop track that will no doubt become a favourite over the summer.
Burn is released on 18th August
Halcyon Days is released on 26th August
Review by Keith Lucas