Review of Lost Generation by Rizzle Kicks
Rizzle Kicks are due back with a new album in September, titled ‘Roaring 20s‘ and ‘Lost Generation‘ is the first track to be released from the new album, currently pencilled for a release on 25 August, 2013.
Brighton lads, Rizzle Kicks are known for their upbeat, radio friendly and in all fairness, youth enthused lyrics. Surely a second album can’t be more of the same, if it is, their careers could be shortlived. However, if ‘Lost Generation‘ can be taken as a guide, we could be in for a pleasant surprise. Yes it is still radio friendly and yes the beats and composition is deliberately light to appeal to the core fan base. However the lyrics are a different twist on the style.
The lyrics contain elements of a commentary on modern youth society, references to reality TV, hashtags and trends. Slightly more controversial elements not normally linked to the boys include a line where they slate Jeremy Kyle and tell him they don’t like him. Perhaps the most provocative part of the lyrics is delivered in the line “More confused than John Terry‘s black friends”.
I love this new style to the lyrical delivery, a bit of edge and maturity. The music is still basic, the tune lacks some of the bass you would expect from a rap song, even towards the end where it cuts in to some retro scratching. Some of the lyrical delivery is a little stumbled, but acceptable given the nature of the track.
Overall though, you need to judge this track in the way its intended. A fun, radio friendly rap tune. The Rizzle Kicks boys have done exactly that with ‘Lost Generation‘. The part rapped, part sung choruses are genuinely good, the fun in the lyrics are ear candy and overall the feel of the track is one of success. Overall a good Hip Pop record (Pop Hip Hop).
Have a listen and let us know what you think.